Ad Buying in the Platform Era: Ad buying is getting increasingly sophisticated. This sophistication is driven by the ability to separate and recombine data and media while accessing huge pools of inventory. The new ad architecture of programmatic buying enables marketers to reach discrete audiences and eliminate the waste that’s been long tabbed as the bane of CMOs. Digiday Exchange examines how marketers and publishers adjust to the changing dynamics of modern media buying and turn challenges into opportunities.
Megan Pagliuca, vp and general manager of digital media, Merkle
Megan Pagliuca joined Merkle in November 2010 to develop and launch the Merkle trading desk. As vp and general manger of the digital media group, she launched the trading desk and built an industry-leading team, delivering targeted media programs, insights and measurement to leading brands such as GEICO, Motorola Mobility, Nespresso and AARP.
Sara Livingston, manager of digital marketing, Seamless
Sara Livingston oversees consumer-targeted digital marketing at Seamless. This encompasses all acquisition & brand awareness initiatives spanning across online, mobile and tablet, including display, search, radio, affiliates and integrated partnerships. Prior to joining Seamless, Sara managed digital media at TheLadders, overseeing all direct response campaigns.
Barry Lowenthal, president, The Media Kitchen
Barry Lowenthal is the president of The Media Kitchen, a kbs+ agency, and also oversees the kbs+ Business Intelligence group and kbs+ Atlanta. A veteran of the agency with 20+ years under his belt, Barry has led integrated programs for brands such as Armani Jeans, Victoria's Secret, Justin Bieber's Fragrance "Someday," Vanguard and many others.
Who Should Attend
Top digital brand executives
Top digital agency executives
Top digital media / Publishing executives
Video marketing executives
Technology and service providers
Media and press